About Us

A finance partner that grows with you.

Bindery Advisory Group was built on a simple idea: your finance support should match your stage — not force you to choose between a bookkeeper who can't keep up and a CFO you can't yet afford.

Our Story

Bindery was founded by Gina, a finance leader with more than 15 years of experience across public accounting, industry, and entrepreneurship. She began her career at Deloitte, held senior management roles inside growing companies, and built and sold her own business — so she understands the numbers from every side: the accountant's, the operator's, and the owner's.

Having run a business herself, Gina saw how often growing companies are held back by books they can't trust. She started Bindery to fix exactly that — pairing GAAP-grade accounting with the practical perspective of someone who's actually built and sold a company. Today, Gina and the Bindery team give owners clean, reliable financials and the insight behind them, so clients can make confident decisions that grow the business.

That's why Bindery is structured in three levels — Outsourced Accounting, Controller Services, and Fractional CFO — so you can start where you are and move up as your business grows, without switching providers or re-explaining your business from scratch.

What Guides How We Work

  • Senior-led — not outsourced to unnamed contractors
  • Three service levels, so you never outgrow your provider
  • Transparent pricing, no hidden add-ons
  • A documented onboarding process, not guesswork
  • Based in Los Angeles, working with clients nationwide